Mhando dze2025 dzezvipfeko zvepamusoro-soro zvepasi rose dze2025 dzaburitswa pachena, Anta, Bosideng nevamwe vachitora mikana mitsva mukutengeserana kwezvipfeko zveChina kunze kwenyika.

2025 "Marudzi Ezvipfeko Akanakisisa Panyika 50 Nekukosha" Akaburitswa: Marudzi mana eChina Ari Pamazita, Achisimudzira Simba Idzva Mukusimudzira Kutengeserana Kwekunze

Munguva pfupi yapfuura, Brand Finance, kambani inotungamira mukuongorora mitengo yezvigadzirwa zvemhando yeBritain, yakaburitsa zviri pamutemo gwaro re2025 rekuti “Global Top 50 Apparel Brands by Value” (Apparel 50 2025). Rondedzero iyi haingoratidzi chete shanduko dziri kuitika muindasitiri yezvigadzirwa zvemhando yepasi rose asiwo inoratidza kubudirira kwezvigadzirwa zvemhando yeChina mumusika wepasi rose — zvigadzirwa zvina zvekuChina (kusanganisira zvinobva kuHong Kong, China), zvakaita seAnta neBosideng, zvakabudirira kupinda pane rondedzero iyi, zvichiwedzera simba idzva mukusimudzira kutengeserana kwekunze kwezvigadzirwa zveChina.

Chanel Yava Nzvimbo Yepamusoro; Makambani EkuFrance Ari Pamusoro pe10

Mugore rino, kambani yemhando yepamusoro yekuFrance yeChanel yakatora chinzvimbo chepamusoro nemutengo weUSD 37.913 bhiriyoni, ichikura zvinoshamisa pagore ne45.4%, nokudaro ichiva kambani yembatya inonyanya kukosha pasi rose. Imwe kambani yekuFrance, Louis Vuitton, iri panzvimbo yechipiri ine mutengo weUSD 32.917 bhiriyoni uye mutengo wekukura we2.1%. Nike, kambani yeAmerica yembatya dzemitambo, yakawana nzvimbo yechitatu nemutengo weUSD 29.428 bhiriyoni, kunyangwe kukosha kwayo kwakadzikira zvishoma ne1.5% zvichienzaniswa negore rapfuura.
Zvinoshamisa kuti, makambani ekuFrance ari pakati pezvikamu gumi zvepamusoro pasi rose. Pamusoro peChanel naLouis Vuitton, Hermès, Dior, naCartier vakatora nzvimbo yechina, yechisere, neyechipfumbamwe zvichiteerana, zvichiratidza simba guru reFrance muchikamu chezvipfeko zvepamusoro uye zvinhu zveumbozha. Uyezve, Rolex yekuSwitzerland yakaita basa rakanaka, iri pachinzvimbo chechishanu nemutengo wemhando yeUSD 18.772 bhiriyoni uye mwero wekukura wegore negore we36.0%. Adidas yekuGermany yakatora nzvimbo yechitanhatu nemutengo wemhando yeUSD 18.484 bhiriyoni uye mwero wekukura we27.9%. Zara, kambani yekuSpain yefashoni yekukurumidza, iri pachinzvimbo chechinomwe nemutengo wemhando yeUSD 18.086 bhiriyoni. Zvisinei, Gucci yekuItaly yakava yega kambani iri pamusoro pezvikamu gumi zvepamusoro ine kukura kwakashata kwakanyanya - kukosha kwayo kwakamira paUSD 11.358 bhiriyoni, kudzikira kwegore negore kwe23.6%.
Mhando dzezvipfeko gumi zvepamusoro pasi rose dzegore ra2025 zvichienderana nemutengo wazvo
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Simba reChina: Makambani mana ari paRondedzero, Anta naBosideng Vanotungamira Mikana Mitsva muKutengeserana Kwekunze

Mune runyorwa rwegore rino rwemakambani makumi mashanu epamusoro pasi rose, marudzi mana anobva kuChina (kusanganisira nyika yeChina neHong Kong, China) akasvika padanho repamusoro. Ndiwo Chow Tai Fook (Hong Kong, China), Anta (China), Lao Feng Xiang (China), neBosideng (China). Izvi zvinoratidza kuvandudzwa kuri kuramba kuchiitwa kwemakambani ezvipfeko zvekuChina anozivikanwa pasi rose uye kukwikwidzana pamusika.
  • Chow Tai Fook: Sechiratidzo chinomiririra zvishongo nembatya muHong Kong, China, Chow Tai Fook iri pachinzvimbo che22 nekushanda kwakasimba pamusika, ichibatsira zvikuru kuti zvishongo zveChinese zvipinde mumusika wepasi rose.

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  • Anta: Iri pachinzvimbo chechi28, Anta yakaramba ichivandudza hunyanzvi hwezvipfeko zvayo zvemitambo mumakore achangopfuura kuburikidza nekuvandudza tekinoroji uye kushandira pamwe nezviitiko zvepasi rose (zvakadai sekutsigira Mitambo yeOlympic). Zvigadzirwa zvayo zvakaita se "KT7″ zvakagamuchirwa zvakanaka mumisika yekune dzimwe nyika, zvichiisa hwaro hwakasimba hwezvigadzirwa zvemitambo zvekuChina kuti zviwedzere nzira dzekutengeserana nedzimwe nyika.
  • Lao Feng Xiang: Iri pachinzvimbo chechi38, Lao Feng Xiang yawana chinzvimbo mumusika wezvishongo nembatya pasi rose nekuda kwetsika yayo yekare yezvigadzirwa zvemhando yepamusoro uye hunyanzvi hwekugadzira zvinhu zvechinyakare. Zvigadzirwa zvayo zvinotengeswa munyika dzakawanda nenzvimbo, zvichiita kuti ive muenzaniso wekubatanidza tsika dzechinyakare dzechiChinese nembatya dzemazuva ano.
  • Bosideng: Iri pachinzvimbo chechi45, Bosideng inotarisa pakuvandudza hunyanzvi hwezvigadzirwa zvemajaketi epasi. Nekuvandudza kutengeserana kwayo uye kuwedzera network dzezvitoro zvekunze kwenyika, zvishoma nezvishoma yakapinda mumisika yepamusoro senge Europe neUnited States, ikava simba guru pakati pezvigadzirwa zvembatya zvekuChina zviri kuenda pasi rose.
Kubva pamaonero ese erondedzero, mamiriro ezvigadzirwa zvepasi rose muna 2025 anoratidza maitiro e "kukura kwakasimba mumabhurendi epamusoro, kusiyana pakati pezvigadzirwa zvemitambo, uye kukwira kwemabhurendi emunzvimbo". Mabhurendi emhando yepamusoro uye mabhurendi ezvigadzirwa zvemitambo ehunyanzvi (akadai seRolex neAdidas) akaramba achikura zvakanyanya, nepo mamwe mabhurendi emhando yepamusoro uye echinyakare (akadai seGucci) ari pasi pekumanikidzwa kwekugadzirisa. Panguva imwe chete, mabhurendi anobva kunzvimbo dzakadai seChina neCanada (semuenzaniso, Lululemon) ari kukurumidza kufambira mberi kwavo, achiisa simba rakasiyana-siyana muindasitiri yezvipfeko yepasi rose. Pakati pezviitiko izvi, kuiswa pamwe chete kwemabhurendi eChina pane runyorwa hakungoratidzi chete kubudirira kweindasitiri yezvipfeko zvemuno yeChina asiwo kunovhura nzira itsva dzemusika wekutengeserana kwekunze. Mune ramangwana, sezvo mabhurendi akaita seAnta neBosideng achiwedzera kuwedzera kuvepo kwawo mumisika yekune dzimwe nyika, kutengeserana kwezvipfeko zvekunze kweChina kunotarisirwa kuwana budiriro huru muchikamu chepamusoro uye chehunyanzvi.

 

 

Nguva yekutumira: Gumiguru-14-2025