Nike Iri Kurwisana neAdidas, Nekuda Kwehunyanzvi Hwekugadzira Machira Akarukwa

Munguva pfupi yapfuura, kambani hombe yezvemitambo yeNike yekuAmerica yakakumbira ITC kuti ivhare kupinzwa kweshangu dzemitambo dzeAdidas's Primeknit dzechikwata chekuGermany, ichiti dzakatevedzera hunyanzvi hwaNike hwekugadzira jira rakarukwa, izvo zvinogona kuderedza marara pasina kurasikirwa nebasa rayo.
Washington International Trade Commission yakabvuma nyaya iyi musi wa8 Zvita. Nike yakanyorera kuti dzimwe shangu dzeAdidas dzivharwe, dzinosanganisira Ultraboost, Pharrell Williams Superstar Primeknit series, uye Terrex Free Hiker climbing shoes.

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Pamusoro pezvo, Nike yakaendesa nyaya yakafanana yekutyora kodzero dzevatengi kudare repamusoro muOregon. Munyaya yakaendeswa kudare repamusoro muOregon, Nike yakati adidas yakatyora kodzero dzevatengi nhanhatu nedzimwe kodzero nhatu dzine chekuita netekinoroji yeFlyKnit. Nike iri kutsvaga muripo wemari pamwe nekubiridzira nemaune katatu uku ichitsvaga kumiswa kwekutengeswa kwekodzero dzevatengi.

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Tekinoroji yeFlyKnit yeNike inoshandisa shinda yakagadzirwa nezvinhu zvakadzokororwa kuti igadzire chitarisiko chakaita semasokisi pamusoro peshangu. Nike yakati kubudirira uku kwakadhura mari inodarika $100 miriyoni, kwakatora makore gumi uye kwakanyatsoitwa muUS, uye "inomiririra hunyanzvi hwekutanga hwetekinoroji hweshangu mumakumi emakore ikozvino."
Nike yakati tekinoroji yeFlyKnit yakatanga kuunzwa mitambo yeOlympic yeLondon 2012 isati yatanga uye yakagamuchirwa nemukuru webasketball LeBron James (LeBron James), nyeredzi yenhabvu yepasi rose Cristiano Ronaldo (Cristiano Ronaldo) uye ane rekodhi yepasi rose yemarathon (Eliud Kipchoge).
Mudare, Nike yakati: "Kusiyana neNike, Adidas yakasiya hunyanzvi hwekugadzira zvinhu zvitsva. Mumakore gumi apfuura, Adidas yave ichipikisa mapatenti akawanda ane chekuita netekinoroji yeFlyKnit, asi hapana kana imwe yadzo yakabudirira. Pane kudaro, vanoshandisa tekinoroji yeNike ine patent isina rezenisi. "Nike yakaratidza kuti kambani iyi inomanikidzwa kutora danho iri kudzivirira mari yayo mukugadzira zvinhu zvitsva uye kudzivirira kushandiswa kweAdidas zvisina mvumo kuchengetedza tekinoroji yayo."
Mukupindura, Adidas yakati iri kuongorora zvichemo uye "ichazvidzivirira". Mutauriri weAdidas, Mandy Nieber, akati: "Tekinoroji yedu yePrimeknit imhedzisiro yemakore ekutsvaga kwakatarisana, inoratidza kuzvipira kwedu mukuchengetedza nharaunda."

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Nike yanga ichichengetedza zvigadzirwa zvayo zveFlyKnit nezvimwe zvigadzirwa zveshangu, uye nyaya dzakapomerwa Puma dzakagadziriswa muna Ndira 2020 uye dzakapomerwa Skechers muna Mbudzi.

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Chii chinonzi Nike Flyknit?
Webhusaiti yeNike: Chishongo chakagadzirwa neshinda yakasimba uye yakareruka. Chinogona kurukwa muchikamu chimwe chete chepamusoro uye chinobata tsoka yemutambi kusvika pasi.

Nheyo yeNike Flyknit
Wedzera mhando dzakasiyana dzemapatani ekuruka pamusoro peFlyknit. Dzimwe nzvimbo dzakanyatsogadzirwa kuti dzitsigire nzvimbo dzakati, nepo dzimwe dzichinyanya kutarisisa pakuchinjika kana kufema. Mushure memakore anopfuura makumi mana ekutsvaga kwakatsaurirwa patsoka dzese, Nike yakaunganidza ruzivo rwakawanda kuti ipedzise nzvimbo yakakodzera patani yega yega.


Nguva yekutumira: Ndira-14-2022