Munguva pfupi yapfuura, sekureva kwewebsite yeWall Street Journal Chinese, CEO weNike, John Donahoe, akataura muemail kuti kambani iyi ichaderedza 2% yevashandi vayo. Nike ine vashandi vanosvika 83,700 pasi rose, uye inofungidzira kuti kambani iyi inogona kuderedza mabasa anodarika 1,600.
MuGreater China, Nike yakapedza basa muna 2020, chikamu chevanhu vakadzingwa basa i20%, vanhu vanosvika mazana mana, uye kune vashandi vanosvika zviuru zviviri muGreater China.
Tang Ruoxiu akatiwo kambani iyi ichashandisa mari kuwedzera mari muzvikamu zvakaita semitambo yekumhanya, mbatya dzevakadzi uye mhando yeJordan. Kudzingwa kwevanhu mumabasa uku hakutarisirwi kukanganisa vashandi muzvitoro zveNike nenzvimbo dzekugovera, uye hakuzokanganisa vashandi vari muchikwata cheNike chekugadzira zvinhu zvitsva.
Zvinonzi kudzingwa kwevashandi kwakatanga musi wa16 Kukadzi uye kwakagara kwevhiki. Chikamu chechitatu chemari cheNike chinopera musi wa29 Kukadzi, uye kudzingwa kwevashandi kunotarisirwa kupera kwechikamu chino nechikamu chinotevera.
Pamusangano wezvakabuda muna Zvita 2023, vakuru veNike vakazivisa mari yekugadzirisa kambani inosvika $400-450 miriyoni muhafu yechipiri yegore remari ra2024, kunyanya ine chekuita nemari yekusiya basa. Panguva imwe chete, Nike yakazivisa mari inowanikwa mukota yechipiri ye $13.4 bhiriyoni uye purofiti ye $1.6 bhiriyoni, iyo yakasangana nekupfuura zvaitarisirwa nevaongorori.
Zvisinei, mamiriro ekutengesa akakamurwa, kune rumwe rutivi, kukwidziridzwa kweBlack Friday nedouble Eleven, kutengeswa kwakasimba, uye kudiwa kwekunze kwezororo kwakaderera pane zvaitarisirwa. Panyaya yemisika midiki, mamiriro ehupfumi muGreater China, Europe, Middle East neAfrica ari pasi pekumanikidzwa.
Pakuzivisa mhedzisiro, Nike yakaderedza fungidziro yayo yemari yekutengesa mugore ra2024 uye inotarisira kuti mari yegore rose ichakura ne1%, kubva pane yaimbofungidzira yekukura kwepakati pedhijitari imwe chete. Kambani iyi yakaona kuti kushandisa mari nekuchenjera kwevatengi, kushaya simba kwebhizinesi repamhepo uye mabasa makuru ekushambadzira zvakakanganisa purofiti.
Nike ine hurongwa hwekuderedza mitengo hunosvika mabhiriyoni maviri emadhora mumakore matatu anotevera, hunosanganisira kurerutsa kupatsanurwa kwezvigadzirwa, kuvandudza kushanda zvakanaka kwecheni yekugovera, kushandisa huwandu hwezvinhu, kuwedzera otomatiki, kurerutsa chimiro chesangano, uye kusimudzira kugona kutenga. Izvi zvinoratidzawo shanduko muhurongwa hwekambani - kutarisa pakuwana purofiti pane kukura kwekutengesa mushure mekunge matambudziko akawanda ezvitoro agadziriswa.
Manyuko: Kudhinda uye Kupedzisa Machira, The Wall Street Journal
Nguva yekutumira: Kukadzi-19-2024