Rondedzero ye2023 (yechi20) ye "Makambani Makuru Mashanu Akanakisisa Pasirose", yakagadzirwa neWorld Brand Lab chete, yakaziviswa muNew York musi wa13 Zvita. Huwandu hwemakambani ekuChina akasarudzwa (48) hwakapfuura Japan (43) kekutanga, huchiiswa panhamba yechitatu pasi rose.
Pakati pawo, mhando ina dzemachira nedzembatya dziri muindasitiri yemachira nedzembatya dzakanyorwa, zvichiteerana: Hengli (petrochemical, textile 366), Shenghong (petrochemical, textile 383), Weiqiao (textile 422), Bosideng (zvipfeko nembatya 462), iyo Bosideng iri kambani itsva yakanyorwa.
Ngatitarisei mabhurandi aya ezvipfeko neakasarudzwa semabhurandi epamusoro mazana mashanu pasi rose!
Simba risingaperi
Chigadzirwa cheHengli chakaiswa panhamba 366, rinova gore rechitanhatu rakatevedzana re "Hengli" "World Top 500 brands" runyorwa, uye chakazivikanwa zviri pamutemo seimwe ye "brands dzinozivikanwa dzeChinese".
Mumakore apfuura, kambani ye "Hengli" yakawana mukurumbira pasi rose pamwe nenyanzvi nekuda kwekukura kwayo kuri kuramba kuchienderera mberi kwebhizinesi, mupiro wayo wakanaka muindasitiri uye mupiro wemagariro evanhu. "Hengli" muna 2018 kekutanga iri pane runyorwa rwe "Makambani Makuru Mashanu Pasirose" iri panhamba 436, mumakore matanhatu apfuura, chinzvimbo che "Hengli" chakakwira nenzvimbo makumi manomwe, zvichiratidza zvizere simba rekambani ye "Hengli", mugove wemusika, kuvimbika kwekambani uye hutungamiriri hwepasi rose zviri kuramba zvichivandudzika.
Maererano nemishumo, zvichibva pahupfumi chaihwo, kurima maindasitiri anobatsira zvakadzama, uye kuedza kugadzira chiyero chitsva muindasitiri yepasi rose, ndiyo nzvimbo yaHengli ine hurongwa. Tevere, mukutarisana nemakwikwi epasi rose emhando, "Hengli" icharamba ichitevedzera chinangwa chepakutanga, ichitevedzera hunyanzvi, ichiongorora kufambira mberi kwakasiyana-siyana kwemhando, ichivaka hunhu hwemhando, ichisimudzira kukwikwidzana kwemhando, uye ichifambira mberi ichienda kuchinangwa che "mhando yepamusoro yepasi rose".
Sheng Hong
Shenghong iri pachinzvimbo che383 pakati pemakambani epamusoro mazana mashanu pasi rose, yakakwira nezvikamu zvishanu kubva mugore rapfuura.
Zvinonzi Shenghong yakapinda mumakambani mazana mashanu epamusoro pasi rose kekutanga muna 2021, iri pachinzvimbo che399. Muna 2022, Shenghong yakasarudzwa zvakare pane runyorwa rwemakambani mazana mashanu epamusoro pasi rose, iri pachinzvimbo che388.
Sekambani inotungamira muindasitiri, Shenghong ane mutoro mukuru we "kutsvaga nzira yekuvandudza indasitiri yepamusoro", anotarisa pamativi matatu e "simba idzva, zvinhu zvitsva zvinoshanda zvakanyanya, uye girini isina kabhoni yakawanda", uye anotungamira hunyanzvi hwesainzi netekinoroji nehunyanzvi hwepakutanga, achikunda matekinoroji mazhinji akakosha uye achitungamira kukura kweindasitiri kwepamusoro; Akabudirira kugadzira photovoltaic EVA kuti abvise monopoly yekunze uye azadze mipata yemuno, ine kugona kwekugadzira kwe300,000 matani pagore; Akabudirira kupedza bvunzo yePOE pilot, akawana kuzvitonga kwakazara kwePOE catalyst uye seti yakazara yetekinoroji yekugadzira, uye akava bhizinesi rega rega muChina rine tekinoroji yakazvimirira yekugadzira photovoltaic EVA nePOE zvinhu zviviri zvemafirimu ephotovoltaic.
Kune rumwe rutivi, achitarisa pakudiwa kwemusika wemuno uye achibatsira kuzadzisa chinangwa che "kabhoni kaviri", Shenghong anotsvaga nzira itsva yekuvandudza girini uye anovandudza kugadzira cheni yeindasitiri yekabhoni isina kabhoni yakasviba. Chigadzirwa chemethanol chegirini chekabhoni dioxide cheShenghong Petrochemical chinoshandisa tekinoroji yepamusoro-soro yeETL patent, yakagadzirirwa kupinza matani 150,000 ecarbon dioxide pagore, ayo anogona kushandurwa kuita matani 100,000 egreen methanol pagore, uye ozoshandiswa kugadzira zvinhu zvitsva zvegirini zvepamusoro-soro. Mukuderedza kuburitswa kwekabhoni, kuvandudza nharaunda yezvakatipoteredza uye kuwedzera cheni yeindasitiri yegirini, ine kukosha kwakanaka uye mhedzisiro yakakosha yekuenzanisa.
Maererano nemishumo, mune ramangwana, Shenghong ichagara ichitsigira kukura kwehupfumi chaihwo, ichikura mukukura kwemhando yepamusoro, ichivimba nekuvandudzwa kwesainzi netekinoroji uye tekinoroji yegirini, ichiwedzera huwandu hwemaindasitiri, ichiita "zvese" zvinoita "zvakanaka" kubva kuindasitiri, ichiita "zvakakosha" zvigadzirwa "zvakakwirira", uye ichiedza kuva mutungamiri mukukura kwemhando yepamusoro uye muongorori wekuchinja nekusimudzira maindasitiri.
Bhiriji reWei
Weiqiao yave panhamba 422 pakati pemakambani epamusoro-soro mazana mashanu pasi rose, yakakwira nenhamba makumi maviri kubva mugore rapfuura, uye iri ndiro gore rechishanu rakatevedzana apo Weiqiao Venture Group yave panhamba dzemakambani epamusoro mazana mashanu pasi rose.
Kubva muna 2019, Weiqiao Venture Group yave iri pakati pemakambani makuru mazana mashanu pasi rose kekutanga, ikava makambani makuru mazana mashanu pasi rose uye makambani makuru mazana mashanu pasi rose, uye yave iri pane rondedzero kwemakore mashanu akatevedzana. Sekureva kwemishumo, mune ramangwana, Weiqiao Venture Group icharamba ichivandudza kugona kwekutarisira mhando, kuita basa rakanaka mukuvaka mhando, kutevedzera hunyanzvi hwemhando yekukanda, mhando yemhando yemiti, kuwedzera kukwikwidzana kwemusika uye pesvedzero yezvigadzirwa zvemhando ye "Weiqiao", kugadzira mhando inozivikanwa pasi rose, uye kuedza kuvaka "mhando yeWeiqiao", uye kuedza kugadzira bhizinesi rekugadzira rine makore zana.
Guta reBosideng
Chigadzirwa cheBosideng chiri panhamba 462, inova ndiyo nguva yekutanga chigadzirwa ichi chasarudzwa.
Sekambani inotungamira mukugadzira bhachi repasi muChina, Bosideng yave ichinyanya kutarisa pakugadzira bhachi repasi kwemakore makumi mana nemanomwe, uye yakazvipira kukurudzira kushandurwa kwebhachi repasi kubva pakushanda kwekupisa kumwe chete kuenda pakushandura kwesainzi, mafashoni uye girini, ichipa zvigadzirwa zvehunyanzvi uye zvesainzi zvebhachi repasi kune vatengi vemuno nevekunze.
Bosidang iri panzvimbo ye "nyanzvi yepamusoro yepasi rose yekutenga majaketi akaderera", uye kuzivikanwa kwayo kwakadzika midzi mumoyo yevanhu. Kuburikidza nekuvandudza kwesainzi netekinoroji, Bosidang inovaka hukama hwakanaka nevatengi. Mutengo wekutanga kutaurwa kwekambani iyi, kukosha kwayo kukurudziro uye mukurumbira zviri pamberi muindasitiri iyi, uye Bosidang down jacket inotengeswa zvakanaka munyika makumi manomwe nembiri dzinosanganisira United States, France neItaly.
Mumakore achangopfuura, mashandiro eBosideng ari kuwedzera, uye kambani iyi yave ichizivikanwa zvakanyanya nemusika nevatengi. Kwete chete nekushanda kwayo, asiwo nehunyanzvi hwakasimba hwekambani iyi mukutsvaga nekugadzira zvinhu zvitsva maererano nezvigadzirwa.
Zvichibva pakugadzira zvinhu zvitsva uye tekinoroji ine patent, Bosideng yakavaka chigadzirwa chitsva, chepasi rose uye chakasiyana-siyana, chinosanganisira bhachi rakareruka nerakareruka, bhachi rekunze rakagadzikana nedzimwe nhepfenyuro itsva, uye bhachi rekutanga remugero muchikamu chitsva ichi, iro rakahwina mibairo yakawanda yepasi rose nemibairo yekugadzira.
Pamusoro pezvo, kuburikidza nekuratidzira muNew York Fashion Week, Milan Fashion Week, London Fashion Week, nekutora chikamu muzviitiko zvemhando dzeheavyweight zvakaita seChina Brand Day, Bosideng yakaramba ichivaka mukana wepamusoro wemhando uye yakanyora mamakisi akakwira ekuwedzera kwemhando dzemuno munguva itsva. Kusvika pari zvino, Bosideng yanga iri shasha yekutengesa dhirezi mumusika weChina kwemakore makumi maviri nemasere, uye chiyero chepasi rose chedhirezi chiri kutungamira.
Brand chiratidzo chemhando yepamusoro, sevhisi, mukurumbira ndiwo musimboti wekuti mabhizinesi atore chikamu mumakwikwi, achitarisira kuti mabhurugwa akawanda ekugadzira machira nehembe azovake mabhizinesi epamusoro-soro uye kuvaka brand ine mukurumbira pasi rose.
Manyuko: Misoro yeMakemikari, Textile and Garment Weekly, Internet
Nguva yekutumira: Ndira-05-2024