Mushure meLevi's (Levi's), imwe hofori yembatya neshangu yakazivisa kudzingwa kwebasa.
Mukuru weNike (NKE) John Donahoe akaudza vashandi mutsamba yake ye email kuti kambani iri kubvisa 2% yevashandi vayo uye haitarisiri kuti kudzikiswa uku kuchakanganisa vashandi vemuzvitoro, vashandi venzvimbo dzekugovera, kana vashandi vari muchikwata chayo chekugadzira zvinhu zvitsva.
Kusvika pakupera kwaChivabvu 2023, Nike ine vashandi 83,700, zvinoreva kuti vashandi vanopfuura 1,600 vachadzingwa basa. Musi wa19 Kukadzi, mutori wenhau akataura neNike China, uye kubva na0:00 musi wa20, hapana mhinduro yakawanikwa.
Mukuru weNike anoti kuderedzwa kwemabasa kunorwadza zvechokwadi '
Mukuru wekambani John Donahoe akati kambani iri kushandisa mari yakawanda mumabasa ekufambisa, zvipfeko zvevakadzi uye zvikamu zveJordan. Achipindura kudzingwa kwevashandi, John Donahoe akati, "Ichi ichokwadi chinorwadza chandisingakwanise kutora sechisina basa. "Pari zvino hatisi kutamba nepatinogona napo uye pakupedzisira tinofanira kuzvibata isu nechikwata changu chevatungamiriri."
Kukwira kwemitero yerendi nemitengo yemubereko kwakaita kuti vatengi vaderedze kutenga zvinhu zvinodhura zvikuru, zvichiita kuti makambani ezvipfeko zvemitambo akadai seNike neAdidas anyevere kuti vatengesi vari kuderedza maodha kuburikidza nenzira dzekutengesa zvinhu zvakawanda.
Kutaura zvazviri, mumusangano wekuwana mari musi wa21 Zvita gore rapera, vakuru veNike vakazivisa hurongwa hwekudzingwa kwevashandi. Pamusangano wezuva rimwe chete wegore rechipiri remari yegore ra2024, John Donahoe akati Nike iri kutsvaga mikana yekuchengetedza mari inosvika mabhiriyoni maviri emadhora mumakore matatu anotevera, pamwe nekuchengetedza mari munzvimbo dzakadai sekurerutsa kuunganidzwa kwezvigadzirwa, kuwedzera kushandiswa kwemagetsi nekushandisa tekinoroji, kugadzirisa hurongwa hwesangano, uye kushandisa huwandu hwekambani kuti ivandudze mashandiro ayo.
Nenzira iyi, kudzingwa kwevashandi ne2% pari zvino chikamu chechirongwa chekuchengetedza mari. Nike yakatiwo mumushumo wayo wemari kuti kambani iri kutora matanho ekugadzirisa sangano rayo, izvo zvinotarisirwa kukonzera mari inosvika mamiriyoni mazana mana emadhora kusvika mazana mana nemakumi mashanu emadhora mukugadzirisa mitero isati yabhadharwa, iyo mizhinji yacho ichazivikanwa muchikamu chechitatu chegore ra2024, kunyanya nekuda kwekubviswa kwevashandi.
Kuchengetedzwa kwemari inosvika mabhiriyoni maviri emadhora mumakore matatu anotevera muzvikamu zvakaita sezvipfeko zvevakadzi neJordan kunoonekwa senzira yekusimudzira kukura kwehupfumi.
Mushumo wezvemari weNike wechikamu chechipiri chegore remari ra2024 (2023.8.31-2023.11.30) unoratidza kuti munguva yekunyora, mari yaNike yaive mabhiriyoni gumi nematatu nemana emadhora ekuAmerica, kuwedzera kwe1%, purofiti yaive mabhiriyoni gumi nematanhatu emadhora ekuAmerica, kuwedzera kwe19%, uye gross margin yaive 44.6%, zvichienzaniswa ne42.9% munguva imwe chete gore rapfuura.
Panyaya dzenharaunda, mari inowanikwa muGreater China yakawedzera ne4% gore negore kusvika pamadhora $1,863 miriyoni uye 8% gore negore zvichienderana nemari yakajairika. Greater China ndiyo nzvimbo yechipiri iri kukura nekukurumidza muNike. Tichitarisa mabhizinesi akasiyana-siyana eNike muGreater China, mari inowanikwa neshangu yakadzikira ne1% gore negore kusvika pamadhora $1.361 bhiriyoni, mbatya yakawedzera ne19% gore negore kusvika pamadhora $469 miriyoni, uye michina yakawedzera ne32% gore negore kusvika pamadhora $33 miriyoni.
Mufananidzo wemari inowanikwa neNike
Nike China yakataurawo pachena kuti dunhu reGreater China rakura kwezvikamu zvishanu zvakatevedzana. John Donahoe akataura pamusangano uyu kuti muGreater China, kutengeswa kwezvitoro zveNIKE kwakawedzera kaviri panguva yeNational Day, uye Nike yakadarika indasitiri iyi zvakare munguva ye11.11 ndokuva kambani yepamusoro yemitambo paTmall.
Kufona kwakazara kwemusangano uye Nike yakaburitsa email yekusiya basa, Nike ichatarisa pakuvandudzwa kunotevera kwenhevedzano dzekumhanya, zvipfeko zvevakadzi uye mabhizinesi matatu eJordan.
John Donahoe akataura pamusangano wemusangano kuti kambani yeJordan iri kuva kambani yechipiri pakukura kweshangu muNorth America, kureva kambani huru mushure meNike. Bhizinesi revakadzi reNike rinokosheswa pamadhora mabhiriyoni mapfumbamwe emadhora uye rave neavhareji yekukura kwepamusoro-soro kwemakore matatu apfuura. Akazivisa kuti 40 muzana yenhengo dzeNike vatengi vechikadzi, "vanoita chikamu chikuru chenhengo itsva, uye kudiwa kwenhengo kuri kukura nekukurumidza." Tinoona mukana mukuru wekushandira mutengi iyeye zviri nani nekuzadzisa zvavanoda pakushanda uye mararamiro avo.”
Kudzingwa mabasa hakugone kumira.
H&M iri kuvhara 20% yezvitoro zvayo muSpain uye yabvisa mabasa anoda kusvika mazana matanhatu.
Kambani yefashoni yekuSweden yeH&M yazivisa kuvharwa kwe20% yezvitoro zvayo muSpain, zvichikanganisa vashandi 588. Spain ndiyo musha wemukwikwidzi wayo Zara, iyo yave ichitengesa H&M mumakore achangopfuura, uye kambani yekuSweden ine kukosha kushoma pane kukosha kwemusika kwekambani yeSpain kwemamiriyoni anopfuura euro.
Kambani yeSweden parizvino ine zvitoro zvinosvika 133 nevashandi 4,000 muSpain, uye ine hurongwa hwekuvhara 28. Mukupindura kuvharwa kwezvitoro, mutauriri wekambani yeSweden akati iri kuramba ichiongorora zvitoro zvayo kuti iwane zvitoro zvakakodzera munzvimbo dzakakodzera kuti zvirambe zvichikwikwidzana.
Kudzikiswa kwemabasa kwashamisa H&M, iyo yakawedzera mihoro muSpain gore rapera ichipindura kuratidzira kwevashandi.
Levi's yakazivisa kudzikiswa kwemabasa pasi rose kubva pavanhu vaviri kusvika zviuru zvitatu
Sekureva kweReuters panguva yechi25 yemuno, LEVI Strauss & Co (LEVI.N), kambani inova mubereki wekambani yembatya inotungamira pasi rose yeLevi's, yakazivisa neChina kuti:
10 kusvika 15 muzana yemabasa emakambani pasi rose achaderedzwa kuti aderedze mari inoshandiswa. Izvi zvichakonzera muripo wekugadzirisa mabasa kubva pamadhora zana negumi kusvika pamadhora zana nemakumi maviri muchikamu chekutanga chegore.
Kambani yeLevi's ine vashandi vanosvika zviuru makumi maviri pasi rose, kusanganisira vanosvika zviuru zvishanu pamahofisi makuru ekambani.
Kambani iyi yakapawo tarisiro yekutengesa uye purofiti muna 2024 iyo yakakundikana kusvika pane zvaitarisirwa neWall Street.
Chip Bergh, Mutungamiriri uye CEO weLevi Strauss & Co, akati:
"Kunyange zvazvo gore ra2023 raive gore rakaoma, takapedza gore zvakanaka uye ndine tariro yeramangwana. Ndine chivimbo chakazara muna Michelle semutsivi wangu, uye pamwe chete nevamwe vese vechikwata chedu, vachaisa kambani iyi muchikamu chinotevera chekukura kwayo."
Levi's ikambani inozivikanwa yejini, yakavambwa nemuzvinabhizinesi wechiJudha Levi Strauss. Muna 1853, Levi Strauss akatanga Levi Strauss & Co, kambani inogadzira maovharo ecanvas. Kambani iyi.
Muna 1873, iye nerimwe boka revanhu, JACOB DAVIS, vakanyoresa patent ye "zvipikiri zvebump" zvaishandiswa mumabhurugwa avo emabhatani, zvichiratidza kuzvarwa kwemabhurugwa ekutanga.
Mune runyorwa rwe2018 rwemaBrands epamusoro-soro e500 pasi rose, Levi's yaive pachinzvimbo che111
Jose Neves, muvambi wekambani yekutengeserana yepamhepo yeFarfetch, akadzingwa mukambani iyi uye akadzingwa basa ne30% yevashandi vayo.
NeChina manheru, hofori yezvekutengeserana muSouth Korea, Coupang, yakazivisa kuti Farfetch Ltd. Jose Neves, muvambi weFafac, akadzingwa pachigaro chemukuru mukuru panguva imwe chete apo vatungamiriri vese vekambani vakadzingwa, vanosanganisira Tim Stone, Chief Financial Officer; Luis Teixeira, Chief Operating officer; Elizabeth Von Der Goltz, mukuru weFashoni nekutengeserana; naKelly Kowal, mukuru weFarfetch Platform Solutions.
Jose Neves acharamba ari mupi wezano kuna Coupang, uye Coupang haazogadzi CEO mutsva parizvino. Muvambi weCoupang Bom Kim nechikwata chevatungamiriri ndivo vachatungamira kambani iyi.
Mushure mekubatsira Coupang nemari inosvika mamiriyoni mazana mashanu emadhora emadhora gore rapera, Tang Xiaotang, muvambi weGlobal Fashion Investments, akafanotaura kuti VaNeves vaizoparadzwa munguva pfupi iri kutevera uye kuti vashoma vaizoshivirira maitiro avo ekutungamira mushure mekurasikirwa nekodzero dzavo dzekuvhota.
Coupang, iyo yakatungamira mukugadzirisa nyaya dzehutungamiriri, yakati kudzikiswa kwemabasa kwakawanda kuri kuuya uye ichataura nevaya vakadzingwa mabasa muPortugal neChishanu uye muBritain neMuvhuro. Zvinonzi kudzimwa mabasa kwacho kunosvika 25-30% yehuwandu hwese, inova chikamu chikuru chekudzimwa mabasa muindasitiri yetekinoroji muanopfuura gore, kusanganisira dhizaini yezvigadzirwa, mhinduro dzepuratifomu uye madhipatimendi ane chekuita nebato rechitatu.
Pamusoro pekuderedzwa kwemabasa, kutengeswa kwezvinhu zvisiri zvekutanga, Brown's, uye New Guards Group, zvinonzwisiswawo kuti zviri kuenderera mberi.
eBay yazivisa danho rayo rechipiri rekudzingwa kwevashandi
Musi wa24 Ndira, vatori venhau veNandu vakanzwa kuti hofori yekutengeserana yepamhepo ye eBay yakazivisa kudzingwa kwayo. Jamie Iannone, purezidhendi uye CEO we eBay, vakataura mutsamba yavo kuvashandi vese kuti kuti ibatsire eBay kuti ibudirire kwenguva refu uye igare kwenguva refu, kambani iyi ichaderedza vashandi vayo varipo nezvinzvimbo zvinosvika chiuru, uye kudzingwa uku kuchakanganisa vashandi vanosvika 9% venguva yakazara mumwedzi iri kuuya. eBay ichaderedzawo huwandu hwezvibvumirano zvevashandi vanotsiva. Zvakakosha kutaura kuti iyi inguva yechipiri mugore iro eBay yatanga kudzingwa vashandi. Muna Kukadzi 2023, eBay yakazivisa kuti yaizodzinga vashandi vanosvika mazana mashanu, kana kuti vanenge 4% yevashandi vayo, nekuda kwekuderera kwemari inoshandiswa nevatengi.
Mutsamba yeAll-Hands, Jamie Iano akataurawo kuti huwandu hwese hwevashandi nemitengo ye eBay zvave kupfuura kukura kwebhizinesi. Kuti dambudziko iri rigadziriswe, shanduko iyi yesangano yakaitwa kuti ienderane nekubatanidza mamwe mapoka. "Kuti tigadzirise izvi, tiri kuita shanduko dzesangano, kubatanidza mamwe mapoka kuti tivandudze ruzivo rwese kubva pakutanga kusvika pakupedzisira uye kuzadzisa zvirinani zvinodiwa nevatengi vedu pasi rese." Jamie Iano akadaro.
Zvinonzwisisika kuti eBay iwebhusaiti yekutengesa nekutengesa online inotsigira vatengi pasi rese kutenga nekutengesa zvinhu online. Kutaura zvazviri, muna Kukadzi 2023, eBay yakazivisa kuti yaizobvisa vashandi vanosvika mazana mashanu, kana kuti vanenge 4% yevashandi vayo, zvichitevera kudzikira kwemari inoshandiswa nevatengi.
Sekureva kwemishumo yenhau dzekunze kwenyika, migove ye eBay yakaderera ne4% muna Mbudzi mushure mekupa gwara remari mukota yechina, apo Jamie Iano akataura parunhare rwemuongorori kuti eBay yakaona mafambiro evatengi asina kusimba mukota yechina, nepo kumanikidzwa kwemitengo yepamusoro uye kukwira kwemitengo yemubereko zvakaramba zvichikanganisa chivimbo chevatengi uye zvichiisa kumanikidzwa pakudiwa kwezvinhu zvakasarudzwa.
Sekureva kwemushumo wezvemari wekota yechitatu yegore ra2023 wakaburitswa neBay, mari inowanikwa neBay mukota yechitatu yegore rapfuura yaive $2.50 bhiriyoni, kuwedzera kwe5% zvichienzaniswa ne $2.380 bhiriyoni munguva imwe chete gore rapfuura, kusasanganisa kukanganisa kwekuchinja kwemari yekutsinhana, zvakare kuwedzera kwe5%. Asi pasina GAAP, mari inowanikwa neBay mukota yechitatu kubva mumabasa ayo aive $545 miriyoni, yakaderera ne1% kubva pa $552 miriyoni gore rapfuura. Sekureva kwemishumo, mari inowanikwa neBay mukota yechitatu uye mari inowanikwa pachikamu chega chega yakadarika zvaitarisirwa nevaongorori veWall Street, asi maonero evaongorori ekota yechina yemari yegore ra2023 nemari inowanikwa pachikamu chega chega akarasikirwa nezvaaitarisira, kunyanya nekuda kwekusashandisa zvakanaka kwevatengi nekuda kwe inflation muUnited States, uye makwikwi kubva kune vanokwikwidza vakaita seAmazon ari kuramba achikura.
Pamusoro pekumanikidzwa kubva ku e-commerce yemuno muUnited States, mumakore achangopfuura, e-commerce inomiririrwa neTemu neSHEIN yekuChina iri kuwedzerawo kudzvanya mugove we eBay. Vamwe vanhu vari mukati meindasitiri iyi vakaudza vatori venhau veNandu kuti kufanotaura kuri kuitwa neindasitiri iyi nezve e-commerce yekunze kweChina kune tariro huru. "Pane pfungwa yekuti kutonga kwepasi rose inyaya yenguva, kuti nzira dzekutengesa nekushanda kwakasimba zvakanyanya."
Manyuko: Southern Metropolis Daily, Global Fashion Investment, Textile Fabric Platform
Nguva yekutumira: Kukadzi-27-2024